The story so far…
From building software to running an email agency and everything in between
The story so far…
I’ve been wearing multiple hats over the course of my career and sometimes I find it hard to describe myself...
A builder
A marketer
A copywriter
In the first-half of my career I was into the business of building software. We built SaaS platforms for clients when the word ‘SaaS’ was a novelty.
Eventually, we ventured into building an e-commerce platform. After building initial traction, and getting 50 paid users, the platform died, leaving us with many hard-learned business lessons.
My fascination for Copywriting brought me into the world of direct response marketing and running an email marketing agency.
Today, I am actually coming full circle. I am building tools that combines the best of - copywriting, psychology, and AI technology to power business growth.
I don’t know whether I’ll be lucky this time around.
But what I know for sure is that I won’t give up.
In this newsletter, I will share my hard-earned lessons in marketing, copywriting, and business building.
I hope this newsletter helps you build a better business and live a better life.