<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[The Morning Journal]]></title><description><![CDATA[The Morning Journal is a place where personal growth meets purposeful work. A weekly collection of reflections, ideas, and practical wisdom to help thoughtful people grow into the person they're capable of becoming. At work, in relationships, and in life.]]></description><link>https://themorningjournal.com</link><image><url>https://substackcdn.com/image/fetch/$s_!Z9sV!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe8360424-47c0-406a-84e6-4caa6f219e6d_263x263.png</url><title>The Morning Journal</title><link>https://themorningjournal.com</link></image><generator>Substack</generator><lastBuildDate>Sun, 02 Aug 2026 18:27:16 GMT</lastBuildDate><atom:link href="https://themorningjournal.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Hrishikesh Jobanputra]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[hjobanputra@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[hjobanputra@substack.com]]></itunes:email><itunes:name><![CDATA[Hrishikesh Jobanputra]]></itunes:name></itunes:owner><itunes:author><![CDATA[Hrishikesh Jobanputra]]></itunes:author><googleplay:owner><![CDATA[hjobanputra@substack.com]]></googleplay:owner><googleplay:email><![CDATA[hjobanputra@substack.com]]></googleplay:email><googleplay:author><![CDATA[Hrishikesh Jobanputra]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[3 secrets of living a good life ]]></title><description><![CDATA[As I grow older, I&#8217;ve realized 3 simple secrets of living a good life.]]></description><link>https://themorningjournal.com/p/3-secrets-of-living-a-good-life</link><guid isPermaLink="false">https://themorningjournal.com/p/3-secrets-of-living-a-good-life</guid><dc:creator><![CDATA[Hrishikesh Jobanputra]]></dc:creator><pubDate>Thu, 30 Jul 2026 07:52:16 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!a2iF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81800aa1-4b73-451f-a259-35765a0f5c10_1536x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!a2iF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81800aa1-4b73-451f-a259-35765a0f5c10_1536x1024.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!a2iF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81800aa1-4b73-451f-a259-35765a0f5c10_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!a2iF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81800aa1-4b73-451f-a259-35765a0f5c10_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!a2iF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81800aa1-4b73-451f-a259-35765a0f5c10_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!a2iF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81800aa1-4b73-451f-a259-35765a0f5c10_1536x1024.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!a2iF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81800aa1-4b73-451f-a259-35765a0f5c10_1536x1024.png" width="1456" height="971" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/81800aa1-4b73-451f-a259-35765a0f5c10_1536x1024.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1663893,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://themorningjournal.com/i/209082447?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81800aa1-4b73-451f-a259-35765a0f5c10_1536x1024.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!a2iF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81800aa1-4b73-451f-a259-35765a0f5c10_1536x1024.png 424w, https://substackcdn.com/image/fetch/$s_!a2iF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81800aa1-4b73-451f-a259-35765a0f5c10_1536x1024.png 848w, https://substackcdn.com/image/fetch/$s_!a2iF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81800aa1-4b73-451f-a259-35765a0f5c10_1536x1024.png 1272w, https://substackcdn.com/image/fetch/$s_!a2iF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F81800aa1-4b73-451f-a259-35765a0f5c10_1536x1024.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>As I grow older, I&#8217;ve realized 3 simple secrets of living a good life. </p><p>And it is isn&#8217;t that complicated: </p><ol><li><p>Stay fit - Healthy body has a healthy mind (more important as you grow older). This covers food, exercise and sleep. Not always necessary to do Gym or Yoga but some routine that keeps you in good shape. </p></li><li><p>Have Great relationships - It starts with family, then friends and relatives. Strong relationships are the psychological cushions against life&#8217;s uncertainties and challenges. </p></li><li><p>Love What you Do - Enjoy what you do for a living because that&#8217;s where you spend most of your time. </p></li></ol><p>That&#8217;s about it. </p>]]></content:encoded></item><item><title><![CDATA[Making a Different Choice]]></title><description><![CDATA[Demystifying why I didn't publish for so long]]></description><link>https://themorningjournal.com/p/making-a-different-choice</link><guid isPermaLink="false">https://themorningjournal.com/p/making-a-different-choice</guid><dc:creator><![CDATA[Hrishikesh Jobanputra]]></dc:creator><pubDate>Wed, 29 Jul 2026 06:29:42 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Z9sV!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe8360424-47c0-406a-84e6-4caa6f219e6d_263x263.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>I&#8217;ve been thinking about starting my publication for so long. For the most part of my career, people close to me always said something along these lines - &#8220;Rishi, you need to write.&#8221; </p><p>But I&#8217;ve been putting it off. </p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://themorningjournal.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>Often times, I would start, get busy with setting up a fancy Wordpress site, write an article or two and then I am done. </p><p>Even thinking about what I did is so frustrating. </p><p>When I sat down to reflect on this silent resistance, I realized a deeper truth.</p><p>It was the fear of being judged. Going one level deeper, it was - the fear of crticism.</p><p>That realization was confronting and empowering.</p><p>It gave me the courage to make a choice. Stay stuck in the fear or go beyond it. </p><p>Today, I am making a different choice. </p><p>Along with a commitment - to write daily. </p><p>The greatest reward  isn&#8217;t just the satisfaction of putting my thoughts on the screen. </p><p>It is the the satisfaction of going beyond my limiting belief and the sheer joy of sharing ideas with people who might benefit from it.  </p><p>The choice was always available. I just exercised it. </p><p>What different choice will you make today?</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://themorningjournal.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[The story so far…]]></title><description><![CDATA[From building software to running an email agency and everything in between]]></description><link>https://themorningjournal.com/p/the-story-so-far</link><guid isPermaLink="false">https://themorningjournal.com/p/the-story-so-far</guid><dc:creator><![CDATA[Hrishikesh Jobanputra]]></dc:creator><pubDate>Wed, 22 Jul 2026 10:38:22 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Z9sV!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe8360424-47c0-406a-84e6-4caa6f219e6d_263x263.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p></p><p class="button-wrapper" data-attrs="{&quot;url&quot;:&quot;https://themorningjournal.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe now&quot;,&quot;action&quot;:null,&quot;class&quot;:null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://themorningjournal.com/subscribe?"><span>Subscribe now</span></a></p><h2>The story so far&#8230;</h2><p>I&#8217;ve been wearing multiple hats over the course of my career and sometimes I find it hard to describe myself...</p><ul><li><p>A builder</p></li><li><p>A marketer</p></li><li><p>A copywriter</p></li></ul><p>In the first-half of my career I was into the business of building software. We built SaaS platforms  for clients when the word &#8216;SaaS&#8217; was a novelty.</p><p>Eventually, we ventured into building an e-commerce platform. After building initial traction, and getting 50 paid users, the platform died, leaving us with many hard-learned business lessons. </p><p>My fascination for Copywriting brought me into the world of direct response marketing and running an email marketing agency.  </p><p>Today, I am actually coming full circle. I am building tools that combines the best of  - copywriting, psychology, and AI technology to power business growth. </p><p>I don&#8217;t know whether I&#8217;ll be lucky this time around.</p><p>But what I know for sure is that I won&#8217;t give up.</p><p>In this newsletter, I will share my hard-earned lessons in marketing, copywriting, and business building.</p><p>I hope this newsletter helps you build a better business and live a better life. </p>]]></content:encoded></item></channel></rss>